Question: Hi, Micki. I have a question about advertising my tutoring via the web. I was thinking of setting up a website for my tutoring services, but am not sure how to get people to it. Any words of wisdom on how to get the word out about my (upcoming) tutoring site? Thanks!
~ Charlie, a tutor from Redlands, CA
Answer: Hi, Charlie - thanks for the great question!A lot of people, both tutors and other professionals, struggle with this. Here are 5 ways that you can make your tutoring website a success!
1. Get the word out the old fashioned way: business cards and word of mouth. Make sure that your tutoring site URL is listed on every piece of paper that leaves your hands (business cards, letterhead, etc). That way, when people need a tutor, they can look down at your card, and easily locate your site. Word of mouth is also a powerful way to get noticed. Tell *everyone* you know about your spiffy new site. Friends, family, and clients are great places to start - after all, you never know who those people may know!
2. Focus on Search Engine Optimization (SEO) and keywords. No, I don't mean using the words "tutor" and "tutoring" every other word. The trick to keywords is using them naturally in the text while still making sure that the words show up often. Also, keep in mind that there may be other variations on your chosen words, and you'll want to include them, too. For example, "tutors" and "tutoring" may also be listed as "learning specialist," or "homework helper." Use as many relevant keywords as you can related to tutors and tutees, and web crawlers will have no trouble finding your site!
3. Submit your tutor services site to places like Google. Submit your URL to a few search engines, and you will get noticed faster. You are trying to get your site noticed, so why not make it easier for people to search for you?
4. Start a tutoring blog. A tutoring or learning blog can be a great way to drive traffic to your tutor site. After all, you will be offering people valuable (and entertaining) information relevant to tutoring, and you will be including a lot of tutor relevant keywords, too! Plus, writing about what you do is great way to learn more about it - keep up the life long learning, and both you and your tutees will benefit!
5. Offer easy ways for others to spread the word. Include "tell a friend" buttons, offer promotional tutoring discounts for referrals, and think of ways to get other people excited about your site. Keeping people coming back, and having loyal customers talk about your site, is a great way to get repeat visits.
Good luck and, as always, happy tutoring!
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